Whole Foods near Allentown involved in data breach

Whole Foods near Allentown involved in data breach

The Short Pump Whole Foods location was one of the 470 stores which were compromised in a recent data breach.

After Amazon purchased Whole Foods, its price slashing strategy, from fresh fish to produce, led to an increase of customers "stolen" from its competitors.

As of the week ending September 16, foot traffic decelerated to 4 percent year-over-year, but remained elevated relative to the three weeks preceding August 28.

According to Thasos Group, which analyses mobile location data of 10% of the USA population, customer traffic shot up 31% compared to the same time past year on the first day that Amazon cut prices on select items at Whole Foods on 28th August.

A Whole Foods spokeswoman did not return a request for comment.

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Amazon.com, Inc. (NASDAQ:AMZN) has such a powerful brand that it can boost interest in other companies by proxy. They also did not convince consumers to drive longer distances to shop at Whole Foods, said Thasos Group Chief Executive Greg Skibiski, who added that the data used for the Whole Foods competitive analysis includes 10 percent of the USA population.

Orbital Insight, which monitors business at about 65 percent of Whole Foods locations, reported a 5 percent year-over-year increase in vehicle traffic to Whole Foods stores in the month since the acquisition closed.

A week later, traffic was running 17% higher year on year - and by the week ending 16th September, traffic remained up 4%, Reuters reported.

Whole Foods experienced a more than 25 percent jump in national foot traffic in the first two days after the price cuts went into effect, according to Foursquare, which analyzes the movements of more than 2.5 million Americans in its foot traffic panel.

"Amazon's acquisition of Whole Foods has the potential to be a gamechanger in the grocery space", Skibiski said.

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