TripAdvisor Will Now Identify Hotels Where Sexual Assault Has Been Reported

TripAdvisor Will Now Identify Hotels Where Sexual Assault Has Been Reported

An employee committee will decide whether an establishment should have a symbol denoting alleged crimes.

Additionally, TripAdvisor's highest recognition, the 2017 Traveler's Choice award badge, remains on clear display directly below the red message, which could add to potential confusion or perhaps downplay the intended severity of the new badge.

Last week, it emerged that a mother of two had been fighting for seven years to have her TripAdvisor posts reinstated after she claimed she was raped at a resort by a security guard. TripAdvisor sees the severity of this issue and is taking new measures to protect its customers. "Accordingly, you may wish to perform additional research for information about this property when making your travel plans", the warnings read.

A TripAdvisor spokesman added: "These badges will remain on TripAdvisor for up to three months; however, if the issues persist we may extend the duration of the badge".

Tripadvisor will issue the badge when it believes there is a current health, safety or discrimination issue relevant to travellers, as reported on by either our traveller community or by news media.

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The three resorts flagged by TripAdvisor are the Grand Velas Riviera Maya, the Iberostar Paraiso Maya and the Iberostar Paraiso Lindo.

"There's potentially going to be more as we continue to vet properties that come up in the news", Hoyt said.

After facing a massive backlash from those revelations, the company republished Love's review and released a statement explaining that it had tighter rules when she submitted it. CEO Steve Kaufer also said the company had apologized to her, but it looks like TripAdvisor's apology was the publicly released statement itself - she said she never received a single phone call or email from the company. The website said it had deleted the review based on an old policy that allowed only "family-friendly language" on the site.

TripAdvisor is also rolling out a new policy on communicating with users about why reviews or forum posts are rejected. Most of the people Journal Sentinel interviewed were told that their reviews were removed, because they were merely "hearsay" despite posting about what happened to them personally.

Now, users will be told exactly which part of their review violates guidelines.

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