U.S. online sales climb to record high on Black Friday and Thanksgiving

U.S. online sales climb to record high on Black Friday and Thanksgiving

Surveys conducted for the NRF over the weekend found that more than 174 million Americans shopped online and in stores between Thanksgiving and Cyber Monday, up from the 164 million forecast. The multichannel shopper spent $82 more on average than the online-only shopper, and $49 more on average than the in-store shopper.

From Thanksgiving Day through Cyber Monday, the average shopper spent $335.47, with $250.78, or 75 percent, going toward "gifts". Based on Adobe Analytics data, a record $6.59 billion was spent online by the end of Cyber Monday, an increase of 16.8% year over year, making it the largest online shopping day in history and almost a billion dollars more than last year at $5.6 billion.

Black Friday online sales hit an all-time high this year, growing 24% year-over-year (YoY), according to data from Salesforce's retail intelligence unit and Adobe Analytics, reported on by Fortune.

The gap in the trade group's data only seemed to accentuate the strength of this year's online sales, which totalled $6.59 billion on Cyber Monday alone, according to Adobe.

The National Retail Federation did not produce data estimating the total amount spent by USA consumers online and in stores.

In an interview with the Boston Globe last week, retail analyst Marshal Cohen described the state of pre- and post-Thanksgiving sales events like this: "It's no longer Black Friday".

"All the fundamentals were in place for consumers to take advantage of incredible deals and promotions retailers had to offer", NRF President and CEO Matthew Shay said in a statement.

The retail federation said about 58 million consumers shopped online only, while 51 million shopped only in stores.

Stokes on his way to New Zealand to play cricket
England suffered a 10-wicket loss in Brisbane , with the second Test beginning in Adelaide on Saturday. Canterbury Cricket have been approached for comment but have not responded to RNZ's requests.

Older millennials (ages 25 to 34) were the biggest spenders, with an average output of $419.52, the federation said. NRF will release its data of Thanksgiving, Black Friday and Cyber Monday on Tuesday.

The rising importance of smartphones and mobile devices were noted in Adobe's findings.

The uptick on online shopping isn't just planning on lasting until today, but online sales are expected to also increase by 13.8 percent this year.

Black Friday store traffic was more resilient than many expected, he said.

The top shopping destinations were department stores, according to the National Retail Federation, while the most popular gifts purchased included clothing and toys.

Firearms merchants dangled Cyber Monday deals on guns and accessories, with discounts on ammunition from Cabela's, scopes from Dick's Sporting Goods and, from Bass Pro Shops, an Armalite M-15 Defensive Sporting Semi-Auto Rifle for $649.97, marked down from $799.99.

As the name suggests, Cyber Monday is even more e-commerce oriented than most other major days on the retail calendar, with people shopping from their desks at work as well as from their smartphones while on the move to bag bargains.

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