Instagram brings recommended posts feature to their app

Instagram brings recommended posts feature to their app

On its help site, Instagram says that while you can't turn off the Recommended for You section, you can temporarily hide posts you see in it by tapping the three-dot menu above them.

Previously, the home feed was dedicated to posts from accounts that users follow as well as ads, whereas recommended posts were located exclusively in the "Explore" tab.

The Facebook-owned company has given a two-liner on how it determines which posts appear in the "Recommended for You" section. Another highlight of the post is that if you don't like this new feature, you can always choose to hide it. This was an expected change after the social media platform conducted pilot testing a few weeks ago. These posts are labeled "Recommended For You" by Instagram. It will appear after the user has watched all the posts in the feed. "Hiding" the posts will not permanently remove them from the main feed but it will hide them until the user has gone through all of the posts from accounts they are actually following.

I don't even see 75% of the people I'm following posts but now @Instagram is sticking "recommended posts" in my feed.

Beyoncé and Blue Ivy Star in Jay-Z's "Family Feud" Video
The song's lyrics are telling as well: "Yeah, I'll f*** up a good thing if you let me". For the last few years, Beyoncé has been hinting at husband Jay Z cheating on her.

The latest feature is considered a key change since the platform abandoned sequential feed in favour of Facebook-like process-based one or introduced advertisements.

Instagram's other recent changes include the ability to follow hashtags. For the hashtags, you can easily opt in and out voluntarily.

If @instagram's plan is to make their app so annoying that people would pay to have a chronological feed with no ads or "recommended posts", it's working because I would pay for that right now. Users may be less inclined to hit "like" when posts are more prominently visible to their friends. Still, if masses of users keep hiding content, the company should soon get the message that its new idea isn't going down too well with the Instagram community. Nonetheless, Instagram has already started rolling out the new update and it's just a matter of time before you start seeing it on your feed.

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