The Weeknd to end H&M partnership over 'monkey' ad controversy

The Weeknd to end H&M partnership over 'monkey' ad controversy

The uproar started on Sunday evening when Twitter users noticed that H&M was advertising a green hooded top that read "Coolest monkey in the jungle", which was being modelled by a young black boy.

The Weeknd announced he was ending of his partnership with the brand over the ad. Plies stepped in with a reaction video labeling H&M as shorthand for "Horrible Merchandise".

Toronto native the Weeknd tweeted he was "shocked and embarrassed" and "deeply offended" and would no longer work with the clothing brand. H&M removed the image Monday and apologised to anyone it "may have offended".

One of those responses came from LeBron James, who did not mince words in the caption of an Instagram post criticizing H&M's choice of apparel.

Charles Blow, a columnist for The New York Times and CNN contributor, tweeted at H&M: "have you lost your damned minds?!?!?!" And we ain't going for it! "You won't see me anywhere near your shops these days hm".

Natalie Portman's All-Male Directors Category Remark Prompts Quick Reaction
Unfortunately, the category was best actress in a musical or comedy. "That was 34 years ago", she said. Now that took over the internet like a storm before Oprah Winfrey delivered her moving speech.

"We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so lovely!"

Media specialist Tebogo Ditshego says H&M's latest portrayal of a black child works against the clothing company's efforts to reach out to black consumers.

In a statement, H&M apologized for the photo and said the product would be removed from it websites.

The Swedish-based company said it is sorry the image was taken. "We will thoroughly investigate why this happened to prevent this type of mistake from happening again".

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