Google quietly acquires British tech startup Redux that turns screens into speakers

Google quietly acquires British tech startup Redux that turns screens into speakers

According to a recent article by Bloomberg, late a year ago Google sneakily picked up a United Kingdom -based startup called Redux that was working on some snazzy tech which can turn surfaces-like the screen on a phone or tablet-into speakers, and even provide more focused haptic effects.

A United Kingdom regulatory filing from December 2017 showed that Google subsidiary Google Ireland Holdings Unlimited Company, bought all the shares of NVF Tech, the parent company of Redux Laboratories.

The Cambridge-based startup, named Redux, developed technology that eliminates the need for speakers in mobile phones, thus freeing up space for other components.

Google did not provide Bloomberg with any details, including purchasing price or other acquisition information.

Redux's website is now dead. Redux has technology that can turn your phone's display into a speaker and also offer a better haptic feedback experience. Google might also use the acquisition to improve its future handsets' haptic feedback.

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At the time, it said the sound quality was 'decent'. The startup was backed by Arie Capital.

So far, Redux has only been able to integrate its technologies inside PCs and some infotainment systems for vehicles, but none have made its way to commercially available mobile devices yet. As per the company's LinkedIn page, Redux has 50 pending patent and has been granted 178 patents.

Redux specialised in transforming any surface into a speaker and Google purchased the company late past year.

One of the more recent purchases by Alphabet was obtaining HTC in 2017, for over $1 billion ($750 million).

At CES 2018, Google mainly focused on promoting its smart speakers and its new line of Smart Display devices, its direct competitor to the Amazon Echo Show.

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