Google Search gets Snapchat-like AMP Stories format

Google Search gets Snapchat-like AMP Stories format

Google launched its own "stories" format Tuesday to compete with Snapchat and Instagram with image-driven news articles aimed at mobile phone and tablet users. In a sense, it's exactly like Google Search, but the underlying pages are mobile-optimized, really fast and use a fraction of the data and bandwidth that normal web pages would. More info is available at Google's ampproject.org website.

Created to make visual storytelling easier on mobile devices, AMP stories provides publishers with templates that can be adapted according to brand and style needs, Galfi added.

The company today announced an AMP developer preview for Gmail. Google put together a tutorial and reference materials for those interested in building AMP stories.

People can also see AMP stories on Google Search. That reach gives Google an advantage over other email programs as it rolls out new features. Google said it plans to expand the format over time, surfacing AMP Stories in more of its products.

Third-party companies will, of course, need to sign up to AMP for email to use this product. "Because AMP for Email is an open spec, we look forward to seeing how other email clients will adopt it, too", Sahney wrote, perhaps indicating that rivals such as Outlook, Yahoo!

Discontinue helicopter deal with Canada — Duterte to AFP
Trudeau said in November he had spoken to Duterte about "human rights, the rule of law, and specifically extrajudicial killings".

With AMP for Email, developers can embed constantly-updating widgets and include actionable functions in emails.

Users can find the stories by searching for one of the participating publishers on Google or following a link on a mobile browser to a test version of the stories.

Using AMP for Email, for example, could bring a full website - complete with the latest information - into your inbox. "We're delighted to see that the industry is starting to form around that, and hope that it will encourage more newsrooms to invest in teams that focus on made-for-mobile content." said, Nick Beel VP of Snapchat.

"With AMP for Email, you'll be able to quickly take actions like submit an RSVP to an event, schedule an appointment or fill out a questionnaire - right from the email message", said Aakash Sahney.

According to the post, Pinterest, Booking.com, and Doodle are already working with AMP for Email.

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