Amazon, Best Buy partner to sell Fire smart TVs

Amazon, Best Buy partner to sell Fire smart TVs

They're for sale exclusively in Best Buy stores, on, and for the first time, from Best Buy as a third-party seller on

Last summer, Amazon started putting its Fire TV software inside smart TVs from Westinghouse, Element, and Seiki.

"Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home", Hubert Joly, Best Buy chairman and CEO, said in a statement. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa.

Amazon CEO Jeff Bezos added on Twitter that he "couldn't ask for a better partner" than Best Buy.

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When it comes to Amazon Fire TV devices, there's a little more to the equation than when FireOS was only for tablets and smartphones. Amazon Fire TV Edition sets are growing in popularity, which is something that Best Buy would want to capitalize on. And while the purchases coming from an Amazon Fire TV Edition might not warrant concern from a company like Best Buy, there's still the future potential of the platform to worry about. Canadian customers will also be able to buy the TVs later in 2018. You'll have all of your normal TV functions but with the addition of Fire TV which can access content such as PlayStation Vue, Hulu, Netflix, Vudu, Plex, and more.

Amazon (NASDAQ:AMZN) and Best Buy (NYSE:BBY) are in a new partnership to sell different TV models powered by Amazon Fire. The highlight feature of the Smart TVs is, of course, the Alexa integration. Issuing commands to your Alexa-enabled remote control can be used to set lighting and sound for ideal TV viewing conditions with appropriate accessory hardware.

Neither company is providing any additional details on model specifics of pricing, but we do know that the first Fire TV Edition smart TVs will be available this summer in the United States. Best Buy already stocks and sells a range of Amazon Echo, Fire, and Kindle products, and it showcases them prominently in stores and in marketing material.

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