Amazon sweetens Whole Food discounts for its Prime members

Amazon sweetens Whole Food discounts for its Prime members

"This new Prime benefit at Whole Foods Market is a ideal pairing of healthy and delicious food at even more affordable prices", an unattributed Amazon.com quote explains.

Even if the Whole Foods discounts cost Amazon something in terms of profit, they are another way to help move Prime membership from its current 100 million to a higher level.

Shoppers can get the discount by linking their Amazon Prime accounts with the Whole Foods app on their mobile devices, then scanning the app at checkout. The more data the company has from its customers, the more it can strategically offer deals when purchases have weakened.

Amazon bought Whole Foods in 2017 for $13.7 billion in cash, and has made some other changes, including slashing prices and adding Amazon lockers to most stores.

On Wednesday, Whole Foods launched a much-awaited loyalty program that provides exclusive discounts to the Prime customers, including a discount of 10 percent off on hundreds of items on sale and weekly specials in a rotation. The perks roll out across all Florida stores today and will reach all Whole Foods locations in the United States this summer.

"Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more", said Cem Sibay, VP of Amazon Prime.

Sustainably-sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb.

Sarfaraz proud of Imam, Babar as Pakistan defeat Ireland
Set a target of 160 to win in the final innings, Pakistan overcame early jitters to claim a comfortable victory in the end. But Imam-ul-Haq and Babar Azam shared a 126-run fourth wicket stand as Pakistan battled to their winning target of 160.

Prime members scan an app or input their phone numbers at checkout to receive the discounts.

Experience upcoming Amazon program for Amazon prime members. Plans call for the benefits to roll out to all of the almost 400 Whole Foods and Whole Foods Market 365 stores nationwide this summer.

Whole Foods used to be a fairly expensive store known for organics without any artificial additives.

In total, any given Whole Foods store has tens of thousands of products available. Plus, customers can now shop for Amazon devices, such as Echo and Fire TV, while grabbing groceries at select stores. There's a 5-percent cash refund when members use its Visa rewards cash in stores.

That extra 10 percent off was the big perk everyone was expecting, but there's a second discount that could actually mean more immediate money in your pocket: sales that rotate each week on popular products.

The online retailer has made a number of changes to Whole Foods since it bought the chain a year ago.

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