Amazon Prime Video to stream live Premier League matches and highlights

Amazon Prime Video to stream live Premier League matches and highlights

Amazon and BT have bought the two remaining packages of domestic Premier League rights, with the online giant able to stream two full rounds of top-tier games a season from 2019/20.

The League has now completed the sale of the remaining two United Kingdom live rights packages, one to BT Sport and the other to Amazon.

Amazon said it would make two rounds of games - the early December midweek games and the Christmas bank holiday games - and weekly highlights available to its Prime members in Britain for free.

Overall, the total pot of central revenues - domestic and worldwide broadcast rights and sponsorship deals - will be distributed on a 1.8:1 basis, meaning the champions will earn 80 per cent more than the team that finishes last from 2019-20 onward.

BT Sport dropped £90million to add the final remaining 20-game package to their collection, meaning that overall they will be shelling out £975million to broadcast 52 live matches per season for three years.

It will offer the matches as part of its Amazon Prime Video subscription, it is said, with all members getting access to the live streams at no extra cost.

Sky Sports still have hold of the four choice packages, which they paid £3.5billion to acquire in February.

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Amazon is not the only tech company hungry for live sports. Amazon also bought exclusive rights to show the US Open tennis tournament in Britain, as well as the men's ATP World Tour.

"We know that Sky Sports and BT Sport will continue to provide fantastic live-match broadcasts and programming for fans across the country, and we welcome Premier Sports as a new partner".

What does this mean for the future of Premier League broadcasting?

"The development of Amazon Prime service is a longer-term strategy to try to reduce the number of illegal streaming sights and push people to pay for subscriptions".

Amazon, which started as an online retailer, has built up an increasingly impressive sports portfolio in both the Britain and the US including US Open tennis, ATP World Tour Tennis events - where they outbid Sky for United Kingdom rights by offering £50 million - and National Football League games.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of worldwide growth in the competition which exists now", said Scudamore. The rights packages include a total of 200 of the league's 380 games, up from the current deal of 168.

In a separate statement issued by Amazon, Jay Marine, vice president of Prime Video in Europe, said members are "guaranteed" to see the team they support.

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