Wendy's, Whataburger pile on insults for IHOP's 'IHOb' name change

Wendy's, Whataburger pile on insults for IHOP's 'IHOb' name change

It revealed a number of new burgers on its menu, calling them "ultimate steakburgers", including a "big brunch" burger that comes topped with an egg.

IHOP officially announced the limited-time name change Monday morning after teasing it on social media asking users to guess what they thought the name would "b"-come".

A week later, IHOb announced that the "b" in their new name stands for "burgers". Until now, the International House of Pancakes had been concealing what the "b" stood for. While IHOP is clearly known for their fluffy pancakes and wide array of breakfast menu options, this new marketing campaign is aimed at getting people in the doors to also enjoy lunch and dinner in addition to breakfast. Or going into a Noodles and Company and ordering a burg.ok, you get the point. IHOP's same-restaurant sales - or sales at locations open at least a year - declined 1.9 percent in its most recent fiscal year. The pancake restaurant has been coy about whether the name change is truly permanent.

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The name change accompanies a line of new burgers at the Glendale-based chain, which is known for breakfast dishes like rainbow sprinkle-filled "cupcake pancakes" and classic buttermilk pancakes. Well, now they've spilled the beans about the rebrand and numerous restaurant's patrons have something to say about it. Burger chains are fighting for customer loyalty and are discounting their food, swapping out frozen patties for fresh beef, adding unique ingredients between the buns, and even catering to vegetarians and vegans with meat substitutes.

"Why is ihop going thru a mid life crisis", tweeted another. - Rebelez joked that diners could order a side of flapjacks and make their own pancake burger. And, for what it's worth, the company is still publicly traded under IHP.

To learn more about the company's pivot in menu, we got in touch with IHOP's spokesperson, Stephanie Peterson.

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