Instagram launches IGTV & you can Upload/Watch hour-long Videos

On IGTV app or in-Instagram experience, viewers will be able to swipe through a variety of longer-form videos, or swipe up to visit a Browse tab of personally recommended videos, content creators they're following and popular videos.

This may be an attempt on Instagram's part to steel a bit of YouTube's thunder, in that it enables users to upload longer and more involved video content, but just like the main app, IGTV is obviously a mobile-first effort.

"Anyone can be a creator - you can upload your own IGTV videos in the app or on the web to start your own channel", Systrom said. IGTV will start rolling globally over the next few weeks on Android and iOS. The videos run vertically, because that's the way most people hold their phones, the company says.

Not just celebrities, IGTV will let all users be a creator and let them upload vertical videos through Instagram's app or the web. There are no ads on IGTV today, but that would be a "reasonable place to end up", Instagram CEO Kevin Systrom said at the event. For now, there are some restrictions on what accounts will have privileges to record for an hour.

Defiant Blatter attends Moscow match amid ban
Fulfilling a long-standing personal invitation from Putin to attend the World Cup, Blatter will travel to St. As FIFA's CEO-general secretary, Blatter oversaw preparations for each World Cup from 1982 to 1998.

There also are no ads in IGTV, yet.

Similar to YouTube and other video platforms, IGTV also has the concept of channels.

Instagram, which had some 800 million users as of September, has been outpacing rival social networks such as Twitter and Snapchat and has been gaining younger users even as Facebook itself has seen declines in the youth segment.

The Instagram TV app is not just for stars like Pons with 25 million followers, either. Viewing the videos is also possible within the Instagram app as well. "With Stories we're sharing so much of our life events, it would be great to share that on IGTV".

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