What Is Netflix Ultra? Streaming Giant Tests More Expensive Subscription Tier

What Is Netflix Ultra? Streaming Giant Tests More Expensive Subscription Tier

Based on the European pricing, I expect the Ultra tier, if it's introduced here to come in at $19.95 per month.

So the new prices could be justified by premium exclusive content, and not just high-resolution video streams.

Customers of the streaming service Netflix can choose between three plans right now: basic, standard, and premium. Others, according to TuttoAndroid, say that the Premium and Standard plans have been modified. Some users are also seeing changes to how many simultaneous streams that are allowed in the Premium plan (from 4 to 2).

After the first-quarter filing, Hastings was questioned about future price hikes.

Netflix is yet to announce the new feature officially, so drop your pitchforks for the time being.

The difference between Ultra and the present Premium tier is subtle.

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"We continuously test new things at Netflix and these tests typically vary in length of time", Smita Saran, a Netflix spokeswoman, confirmed in an email.

Netflix's current plans go for €7.99, €10.99, and €13.99 respectively. Should Premium users want to increase this back up to four, they'll have to opt for the more expensive Ultra tier, which has all of Premium's other benefits including 4K playback.

CNET got confirmation from Netflix that the company is "testing slightly different price points and features to better understand how consumers value Netflix".

The Netflix App logo is seen on a television screen on March 23, 2018. Cord Cutting reports that the price changes depending on the browser that is used.

However, Netflix (nflx) told the tech publication that the test would be limited to some users rather than all, and that the company may not end up offering the tiers that it's testing. The more widespread changes seem to be a more likely scenario to differentiate the new Ultra subscription.

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